Art & Copy

Upon the recommendation of my extremely charismatic, "brimming-with-brilliance"boss (and my extremely involved boyfriend), I watched Art & Copy, an unbelievable documentary on the beauty of and misconceptions around Advertising. Art & Copy emphasizes the artistic side of advertising, the concept of connecting people to people, humanizing brands, and understanding what people want before they know they want it. I will have to watch the documentary again, as I spent the entire 90 minutes frantically taking illustrative notes (you'll see what I mean), but I wanted to share some of the ideas that made me not only stop and think, but also made me realize the very emotional, brutally simplistic, risky, crazy-ass industry I work in and how much I absolutely love it.

Take a peek: